Sunny-3 hoax sees skin cancer charity trick tanners with ‘miracle’ cream
Sunny-3, a hoax tanning cream claiming to ‘triple the power of the sun’, has fooled over 14,000 people who have tried to buy it – only to discover that it has been developed by a skincare charity to raise awareness of associated dangers.
Sunny-3’s hoax website set up by a skin charity to raise awareness of the dangers of tanning
Thousands of people have logged onto Sunny-3’s spoof website and tried to buy it since it was launched last week – only to receive an email outlining skin cancer information and revealing the prank.
The trick was designed to highlight the damaging and life-threatening effects of continued sun tanning.
The website lures potential customers by claiming that the cream has taken off in Sweden where people are ‘hosting night tanning parties’.
Customers can also view false videos promoting the products, which are priced at £7.99 or £12.99. Customers are also led into believing that they can order a free sample.
Charity Skcin and advertising firm McCann Worldgroup wanted to raise awareness of soaring rates of the killer – especially in the young, as skin cancer numbers have doubled in the past ten years.