As many of you know I run a skin cancer business. Doctors essentially lease space from us to conduct their skin cancer practice. They pay us a percentage of their income to perform certain duties including marketing and advertising, recalls and reminders.
Is it acceptable for me to ask patients for feedback on their consultations so that I can work out which are good and which are bad doctors working in our space?
How else can I weed out bad doctors?
Should I weed out bad doctors?
If I have one doctor with great feedback and who builds their practice well and I have a not so good doctor who makes no effort to build their practice and they both have a spare appointment tomorrow, who should get the one patient that phones?
Should doctors pay a different percentage to me depending on how much effort they make to build their own practice by building relationships? Obviously, I will have to spend much more on advertising and marketing for those doctors that do not make an effort to build their practices.
Should I tell patients that all doctors are independent practitioners and they can takes their chances on who they get?
Very interested in your feedback